How Undercover Filming Exposed a £28 Million Timeshare Fraud

Authorities have called it as a major scams of its nature in the UK.

Altogether 14 individuals have been found guilty for their role in a £28 million plot to defraud in excess of 3,500 vacation property investors.

The victims were desperate to get out of decades-old timeshare contracts and tried to find support.

Most were aged between 60 and 80. Over 500 of them surrendered more than £10,000, and one handed over more than £80,000.

Those targeted were faced aggressive sales meetings continuing for six hours. They were out of money, holding useless fake "points" and continued to be trapped in expensive vacation property deals they often use.

The Company Central to the Scam

The company at the heart of the fraud was the organization in question. They collected people's money to support the directors' lavish way of life of prestigious schooling, high-end properties and exclusive air travel.

The leader at the helm of the company, Mark Rowe, was given a seven and a half year prison term in January for deceptive scheme.

On Friday, his wife another individual was among the last group to receive sentencing.

She was given a 24-month deferred imprisonment at Southwark Crown Court after admitting money laundering.

The outcome represents a extended wait and marks a huge win for the people who spoke out, the law enforcement and prosecutors.

How the Investigation Was Initiated

I first heard about the company emerged during the summer of 2016. I was working in the research department of a broadcasting service, making investigative programmes.

A friend pointed out that his mum had taken over the ownership of a timeshare apartment in the Spanish coast and, after years of holidays, had commenced searching to terminate the deal.

It is important to recall how widespread holiday ownership had grown with English tourists in the last decades of the 20th century.

Vacation properties enabled people to use the same accommodation each season, or swap their time slots with fellow investors who had apartments in alternative destinations. About 600,000 vacation seekers took up that opportunity.

The early surge was accompanied by a many stories about dishonest operators mis-selling properties. They appeared frequently on public interest shows.

The standard timeshare contract locked buyers for decades.

By 2016, those holders who had experienced their regular accommodation in the sun for decades were advancing in years, and many were attempting to end their association to their vacation investments.

Some had reduced ability to travel and were unable to visit their properties. Some just felt they'd got all they wanted from them. And a portion had deceased, in numerous instances bequeathing their heirs to take over the agreements - including their regular contributions and maintenance fees.

The Covert Probe Progresses

It was at this point the friend's mum had found herself. She searched the web for solutions and discovered the company, a enterprise whose digital platform claimed to terminate her deal.

Yet, having submitted funds and arranged an appointment with them, her family became suspicious.

Further research showed numerous individuals saying they had paid money and got nothing from the service. In fact, they had been left out of pocket. Significant sums.

The reporting group started looking into what was happening. It soon emerged that there were dubious individuals operating in the holiday ownership market.

One lawyer had hundreds of individual complaints preparing to take action against the company.

The team interviewed individuals who had used the firm and they collectively described identical situations. They assumed the business would purchase their timeshare from them but when they went to a consultation (for which they paid up front) they were advised there was no potential buyers.

Rather, they were encouraged - indeed compelled - to invest additional funds purchasing "Monster Rewards", named after the outfit's parent company, the overarching entity.

The precise definition was rather ambiguous. They appeared to be a kind of currency, giving access to cheaper vacations and services and shopping deals.

And they were seemingly "tradable" with additional holders, some time down the line.

Paying cash immediately would result in an future return that would cover the firm's costs and leave the timeshare holder ahead financially, freed at last from their troublesome contract.

An unrealistic promise? Well, yes.

A 'Misleading Scheme'

Based on these descriptions were correct, this was a large-scale fraud.

This is known as a "deceptive marketing."

A business - specifically SMT - "attracts the consumer by advertising a particular product only to then say that's not available, directing the client towards another, inferior option.

This is against the law. Equipped with all the evidence we had gathered, we argued to secretly film one of the firm's consultations.

The process requires time, effort, and clear arguments for why this is the only way to gather the information necessary to demonstrate illegal activity.

Once authorized, our small team arranged a appointment with one of the company's representatives in the English town.

Posing as a potential client wanting to get his mum released from her timeshare contract|holiday ownership agreement

Robert Montoya
Robert Montoya

Finansjournalist med över 10 års erfarenhet, specialiserad på marknadsanalys och ekonomisk politik.